Pricing for Profit
How to Command Higher Prices for Your Products and Services
Author: Dale Furtwengler
Pub Date: September 2009
Print Edition: $19.95
Print ISBN: 9780814433003
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814415184
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Pricing is one of the most essential, yet least understood, aspects of running a profitable business. Many business owners treat pricing as an afterthought, assigning a hard figure to a vague idea about what the market might bear, or they’ll mimic their competitors’ prices. But the cost of these pricing strategies can be more than just lost revenue—it can spell financial disaster.
Pricing for Profit opens your eyes to the “high cost of low prices” and equips you with the knowledge and confidence you need to charge more for your products or services by focusing on their value. If you’re offering superior value, you can charge a higher-than-average price that will drive your sales and increase your profits. It’s the small business owner’s most powerful strategy for making more money with less effort! Pricing for Profit gives you the tools you need to make it happen, including:
• buyer profiles to help you distinguish between price buyers and value buyers, and create a profile of your ideal customer
• formulas for calculating the true value of your offerings
• scripts for helping your customers discover that value
• bundling strategies to sweeten the deal for your customers and increase your profits
• sample marketing messages that communicate value to your market, and much more!
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