Pricing for Profit

How to Command Higher Prices for Your Products and Services

 Pricing for Profit

Author: Dale Furtwengler
Pub Date: September 2009
Print Edition: $19.95
Print ISBN: 9780814433003
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814415184

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Few businesses are compensated well for the value they provide.

Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs.

The good news is that a business can command almost any price it chooses by focusing on the value—not the cost—to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to:

• Quantify the value of their products or services

• Distinguish between price buyers and value buyers

• Bundle their offerings for competitive advantage and increased customer value

• Craft a powerful marketing message that communicates value

• Generate more unit sales and close more sales overall, at higher prices

• Make more money with less effort

Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.

About the Author

DALE FURTWENGLER (High Ridge, MO) is President of Furtwengler & Associates, P.C., a consulting firm dedicated to helping small businesses increase profits without adding resources.

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