Do It! Marketing

77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

 Do It! Marketing

Author: David Newman
Pub Date: June 2013
Print Edition: $19.95
Print ISBN: 9780814432860
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814432877

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Press Release


77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Dynamic Marketing Moves to Kick Any Struggling Startup into High Gear

Delivering a great product or service but being terrible at marketing. That, in the experience of marketing coach and consultant David Newman, is the #1 reason for entrepreneurial failure. In DO IT! MARKETING: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition (AMACOM; $19.95 Hardcover), Newman cuts through the glut of marketing theories, myths, and tasks to get right down to what needs to be done, ASAP, to make a small enterprise stand out—and live long and prosper. Designed and written for fast, fun reading and immediate application, Newman’s debut book shows small business owners and independent professionals how to do marketing in a way that raises visibility, strengthens credibility, and expands “top of mind” awareness for their business among their most coveted target buyers.

“Small business marketing is not a mystery,” Newman assures readers, especially those frustrated by the lack of payoff from networking, promotion, and other efforts. “It’s just a series of simple decisions—and the action steps to implement those decisions—to help you regain the clarity, confidence, and control you need to reach higher levels of success.”

Focusing on marketing that starts with—and continually amplifies and leverages—the solid reputation of the startup or self-starter, DO IT! MARKETING offers a collection of insights, strategies, tactics, and tools to give any small venture a big competitive edge. Here’s a sampling of the wisdom and practical nuggets waiting for every struggling small-business marketer:

* Why marketing and building any small business starts with knowing who YOU are. (Even though it’s really all about THEM—customers, clients, converts.)

* How to learn to speak “prospect,” identify your best buyers, and solve people’s problems.

* The power of expert positioning, including how to master and profit from “3PR”: Personalized Professional Public Relations.

* What it takes to dominate social media, from tips for creating killer social media scripts to six common stupid mistakes to avoid (reinforced with the acronym IDIOTS).

* How to sell like a Girl Scout (knows her cookies and her customers) and why not to buy into—or worse, pay for—sales training.

* Why to market to people who are already listening—and how to stop wasting time with bad referrals and following up with tepid customers.

* How to become the “missing piece” (a/k/a the magic bullet, the solution) that prospects didn’t even know they were missing—and create value that pays very well.

For a sendoff kick in the pants, Newman presents a “21-Day Do It! Marketing Playbook,” which readers can use (and reuse) to launch their own systematic, step-by-step marketing plan, plus a link to even more (and free) marketing resources, tools, and templates online. With its concrete how-to lessons, concise why-to explanations, and jolts of can-do encouragement, DO IT! MARKETING makes it easily doable for anyone starting a small business to do marketing right and reap remarkable rewards.

About the Author

David Newman is a marketing coach, speaker, and founder of Do It! Marketing, a marketing strategy firm whose clients range from thought-leading entrepreneurs to Fortune 500 companies. His expertise has been featured in The New York Times, The Wall Street Journal, Entrepreneur, Fast Company, Investor’s Business Daily, and Selling Power, as well as dozens of trade and industry publications. He lives in Philadelphia, Pennsylvania.

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