The Economy of You

Discover Your Inner Entrepreneur and Recession-Proof Your Life

The Economy of You

Author: Kimberly Palmer
Pub Date: January 2014
Print Edition: $21.95
Print ISBN: 9780814432730
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814432747

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Press Release


Discover Your Inner Entrepreneur and Recession-Proof Your Life

“In the midst of job insecurity and a demand for more fulfilling work, Kimberly Palmer's latest book comes as a handy guide to empower this growing number of enlightened professionals.” –Matt Barrie, Chief Executive,

Will I ever be able to stop worrying about getting laid off? Will I ever sleep free of nightmares over keeping up with the demands of student loan debt, a mortgage, and childcare costs?

Like countless Americans, that’s what financial columnist Kimberly Palmer thought—until she became a side-gigger. In THE ECONOMY OF YOU: Discover Your Inner Entrepreneur and Recession-Proof Your Life, Palmer shares how she gained not only financial peace of mind, but also a wealth of insight into a growing movement. In the process of researching, developing, and launching a business—her own line of digital financial planners—to supplement her full-time job, Kimberly crossed paths with many different people on a similar quest. At her office, coworkers worked after hours on ventures from running a social media consultancy to farming honey bees. At her favorite deli, the sandwich maker ran his own custom cake business at night. Eager to explore and learn more, Kimberly wound up not only building a sustainable side business, earning her over $10,000 in extra annual income, but also writing a book to teach others plagued by job insecurity and economic anxieties how to go into business for themselves without quitting their day job.

“The enthusiasm and excitement of side-giggers is infectious,” Palmer notes. “They prove that building a life outside of the traditional economy isn’t only possible, but that it’s the new definition of financial success.”

Why should overworked workers invest time and energy in a business on the side? For starters, side gigs can fill the gap between a primary income and soaring expenses, especially in times of wage freezes and pay cuts. If a layoff happens, side gigs can help casualties not only pay their bills, but also maintain their professional identity, build new skills, and make new contacts. But the benefits of side-gigging aren’t just practical. “Having your own side gig can give you a sense of satisfaction and personal accomplishment beyond what you get from your main source of employment,” says Palmer.

For inspiration, THE ECONOMY OF YOU profiles dozens of successful side-giggers—an musical instrument repairman who sells voice-overs on the web; a content manager who moonlights as a holistic healer; a medical sales professional who also sells wine online; and others. Along with telling their stories (and her own), Palmer offers readers concrete guidelines and targeted takeaways, including:

* Questions—big picture and self-probing—to help spark ideas for their ideal side gigs.

* Tips for testing the waters and keeping startup costs low.

* Pointers on both leveraging their day job (yes, some employers welcome side-gigging) and juggling full-time responsibilities with a fledgling enterprise.

* Strategies for finding and making connections and maximizing social media to build a supportive “tribe.”

* Branding and marketing basics (like crafting a compelling pitch letter) that get results.

* Time management techniques and advice on rebounding from failure.

Featuring exercises, worksheets, and a list of the top 50 most popular and well-paying side-gigs, THE ECONOMY OF YOU illuminates a path to freedom from financial worries and fears with the promise of ongoing creative engagement and a deep sense of fulfillment.


Kimberly Palmer is the senior money editor and Alpha Consumer blogger for U.S. News & World Report. As a side gig, she has her own series of financial guides based around life events, Palmer’s Planners, sold through her shop on She lives near Washington, D.C.

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