The Economy of You

Discover Your Inner Entrepreneur and Recession-Proof Your Life

The Economy of You

Author: Kimberly Palmer
Pub Date: January 2014
Print Edition: $21.95
Print ISBN: 9780814432730
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814432747

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9 Secrets of Successful Side-Giggers

9 Secrets of Successful Side-Giggers

An instrument repairer who earns a third of his income from speaking in cartoon voices, a federal worker who pads her pay by designing jewelry, an education adviser who consults after hours as an organization guru... These enterprising individuals, like increasing numbers people of all ages across the USA, have found a rewarding way to create a financial safety net: supplementing their full-time job with a side gig.

A financial columnist, Kimberly Palmer got to know dozens of people in this diverse moonlighting movement while launching her own side venture: a series of financial planners. As she learned through her interviews and shares in her new book, THE ECONOMY OF YOU: Discover Your Inner Entrepreneur and Recession-Proof Your Life, “these vanguards of the new economy tend to share nine common traits.” Here are their secrets:

1. They know exactly what motivates them, and it often starts with a big loss or other major event in their lives.

2. They choose entrepreneurial pursuits that line up with longstanding passions, interests, and skills.

3. They minimize their expenses in both their professional and personal lives, while finding ways to invest in their venture.

4. They rely heavily on online communities of similarly minded people.

5. They actively promote their brands through social media and other grass-roots marketing efforts.

6. They master time management strategies that enable them to maintain full-time jobs along with their side ventures (and the rest of their lives).

7. They find ways to be resilient in the face of inevitable setbacks.

8. As their businesses grow, they support other small shops and start-ups by outsourcing tasks, which further enhances their own businesses, and often find other ways to give back as well.

9. They derive a deep sense of financial security and fulfillment from their businesses, far beyond money.

Adapted from The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life by Kimberly Palmer.

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