The Economy of You
Discover Your Inner Entrepreneur and Recession-Proof Your Life
Author: Kimberly Palmer
Pub Date: January 2014
Print Edition: $21.95
Print ISBN: 9780814432730
Page Count: 256
e-Book ISBN: 9780814432747
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About the Author
About Kimberly Palmer
Kimberly Palmer is the senior money editor for U.S. News & World Report and writes the popular Alpha Consumer blog. Along with her staff job, she maintains independent side businesses. She is the creator of Palmer’s Planners, her own line of digital financial guides and money organizers for major life events and goals, such as having a baby, buying a house, and becoming debt-free, which she sells through her shop on Etsy.com. She is also a frequent speaker on financial planning, investing, and other money matters, and a published author. In her new book, The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life, Palmer delves into a movement among people much like her—professionals and highly skilled workers of all ages who, for financial security and personal fulfillment, are successfully combining traditional employment with entrepreneurial side-gigs.
“Most of us don’t even think of ourselves as entrepreneurs,” Palmer says based on interviews with numerous members of this new breed of moonlighters, “and we didn’t start out with the goal of becoming self-employed. Some of us never plan to leave our full-time gigs. For the most part, we were forced to invent a new plan for ourselves after the original one began to wobble. Taken together, our stories of survival underscore a fact about our economy that few people can afford to ignore any longer: We all need more than one source of income today. Relying solely on a single employer is a surefire way to end up struggling, as so many Americans do.”
Palmer is also the author of Generation Earn: The Young Professional’s Guide to Spending, Investing, and Giving Back. She has appeared on NBC’s Today Show, CNBC, CNN, and local television and radio shows across the country to talk about making smart money decisions. She has written for The Wall Street Journal, the Washington Post, and the Asahi Shimbun/ International Herald Tribune in Tokyo as a Henry Luce Scholar. She holds a master’s degree in public policy from the University of Chicago and a bachelor’s degree in history from Amherst College.
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