The New Rules of Lead Generation

Proven Strategies to Maximize Marketing ROI

The New Rules of Lead Generation

Author: David T. Scott
Pub Date: March 2013
Print Edition: $24.95
Print ISBN: 9780814432617
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814432624

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Table of Contents

CONTENTS

IntroductIon: Who Should Read This Book?

Before We BegIn: How to Read This Book

PART ONE: THE BASIC TOOLS OF LEAD-GENERATION MARKETING

Chapter 1: What Is Lead-Generation Marketing?

Chapter 2: Defining Your Leads

Chapter 3: Developing Your Lead-Generation Strategy

Chapter 4: Using Lead-Generation Tactics

Chapter 5: Calculating the Costs

PART TWO: LEAD-GENERATION MARKETING TACTICS

Chapter 6: Introduction to Online Lead-Generation Advertising

Chapter 7: Search Engine Marketing

Chapter 8: Social Media Advertising—Part I: Facebook and LinkedIn

Chapter 9: Social Media Advertising—Part II: Twitter Advertising

Chapter 10: Display Advertising

Chapter 11: Selecting and Targeting a Mailing or Contact List

Chapter 12: E-Mail Marketing

Chapter 13: Direct Mail Marketing

Chapter 14: Cold Calling

Chapter 15: Trade Shows

Chapter 16: Integrated Lead-Generation Marketing

Notes

Index

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org