Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

 Going Social

Author: Jeremy Goldman
Pub Date: November 2012
Print Edition: $19.95
Print ISBN: 9780814432556
Page Count: 288
Format: Paper or Softback
e-Book ISBN: 9780814432563

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Table of Contents

Contents

Acknowledgments

Introduction

1. Social Marketing: Even More Important Than You Think

2. Devising Your Strategy and Getting Started

3. Engagement 101: Determine Your Voice and Personality

4. How to Develop Content That Promotes Engagement

5. Become Truly Customer-Centric—and Reap the Advantages

6. How to Avoid Pitfalls, Deal with Crises, and Keep Your Brand’s Reputation Intact

7. How to Staff Your Social Team and Organize for More Effective Engagement

8. Tools for Producing More Relevant, Targeted Engagement

9. How to Identify Influencers, Work with VIPs, and Grow Word of Mouth Substantially

10. How to Build Strong Relationships with Bloggers and Work with Online Personalities

11. Increase Engagement by Turning Your Employees into Marketers

12. How to Engage with ROI in Mind

13. Going Social in Real Life

14. Final Word

Notes

Index

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