Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

 Going Social

Author: Jeremy Goldman
Pub Date: November 2012
Print Edition: $19.95
Print ISBN: 9780814432556
Page Count: 288
Format: Paper or Softback
e-Book ISBN: 9780814432563

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Back Cover Copy

Just a few years ago, building real relationships with your customers online was a competitive advantage; now it’s a basic requirement for doing business. Jeremy Goldman has been in the trenches helping companies incorporate “social” into their digital processes for over a decade—and in Going Social he gives you all the practical guidance you need to transition from traditional marketing to powerful online engagement.

Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social reveals how to use platforms such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, and Foursquare to breathe new life into your brand, spread the word about your products, get valuable feedback, and grow customer loyalty. It shows you how to:

• Pinpoint where your audience “lives” online

• Create relevant, engaging content

• Give your brand a unique voice and personality

• Build strong bonds with bloggers

• Cultivate brand spokespeople

• Identify and reward influencers

• Use targeting to engage more effectively

• Get good at listening

• Choose and use the best dashboards for monitoring multiple social channels simultaneously

• Avoid pitfalls when possible—and respond to negative feedback when a misstep is made

Regardless of the type or size of your business, to stay competitive you’ll need a robust online presence. With this insightful and easy-to-understand book, you’ll learn how to inject “social” into your processes, connect with your cus­tomers, and position your brand as a winner in the digital landscape.

JEREMY GOLDMAN, a recognized expert in social marketing and communications, has managed e-commerce and social media for major brands, including Kiehl’s, TEMPTU, and Jurlique, and has consulted with numerous others. He is currently AVP of Interactive & Social Media for iluminage inc., a Unilever subsidiary he helped found. He lives in New York City, and tweets incessantly as @jeremarketer.

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