The Graphic Designer's Business Survival Guide

The Graphic Designer's Business Survival Guide

Author: Lawrence J. Daniels
Pub Date: December 2012
Print Edition: $24.95
Print ISBN: 9780814432419
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814432426

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Table of Contents


List of Figures vii

About the Author ix

Preface xi

1 Taking The Plunge: a daunting, energizing journey 1

2 Setting Up House: firm fundamentals 21

3 Design Firm Management: tools and templates 47

4 Designing a Relevant Firm Image 65

5 Communicating Credibility 81

6 Effective Business Writing: the cornerstone of firm growth 93

7 Crafting a Winning Proposal 101

8 Time Management: the key to design firm profitability 121

9 Effective Marketing: your passport to success 139

10 Growing Your Firm in Any Economic Climate 187

11 Sidestepp ing Obstacles in Your Firm’s Path 207

Index 223

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