The 12 Universal Laws of Power Persuasion
Author: Kurt W. Mortensen
Pub Date: June 2013
Print Edition: $17.95
Print ISBN: 9780814432099
Page Count: 256
Format: Paper or Softback
Edition: Second Edition
e-Book ISBN: 9780814432105
Buy the book:
The persuasion classic—with powerful new insights from behavioral
The persuasion classic—with powerful new insights from behavioral science.
Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation—and nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to:
• Read anyone instantly
• Get people to trust you instinctively
• Change minds easily
• And convince anyone to give you almost anything
With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want—when you want.
About the Author
KURT W. MORTENSEN is a leading authority on persuasion, negotiation, and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. He is the author of Persuasion IQ and The Laws of Charisma.
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