Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
Author: Benjamin Gilad
Pub Date: September 2003
Print Edition: $19.95
Print ISBN: 9780814432068
Page Count: 272
Format: Paper or Softback
e-Book ISBN: 9780814427446
Buy the book:
The Journal of Applied Management and Entrepreneurship: "Gilad weaves a cautionary tale for modern managers. He is an expert storyteller whose compelling cases illustrate the follies of missing strategic risk and the benefits of embracing CEW [competitive early warning]. The book has thought-provoking ideas presented in a very readable style."
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