Conversations That Sell

Collaborate with Buyers and Make Every Conversation Count

 Conversations That Sell

Author: Nancy Bleeke
Pub Date: April 2013
Print Edition: $17.95
Print ISBN: 9780814431801
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814431818

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When it comes to sales, there’s no such thing as “small talk.” Here’s how to make the most of every conversation.

Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.

Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer’s attention and secure business. Based on the author’s five-step sales system, What’s in It for Them (WIIFT)—Wait, Initiate, Investigate, Facilitate, Then Consolidate—the book shows readers how to:

• Prepare for an effective sales call

• Identify sales opportunities and the factors that drive buyers to act

• Adjust their approach to the type of buyer—Achievers, Commanders, Reflectors, and Expressers

• Make conversations flow easily

• Address problems, opportunities, wants, and needs

• Work through objections

• Advance and close sales

• And more

Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs—on the buyer.

About the Author

NANCY BLEEKE is president of Sales Pro Insider, a training and consulting firm specializing in sales effectiveness. Her clients include Motorola, CVS-Caremark, Celestica, MassMutual, and Rexnord.

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