Conversations That Sell
Collaborate with Buyers and Make Every Conversation Count
Author: Nancy Bleeke
Pub Date: April 2013
Print Edition: $17.95
Print ISBN: 9780814431801
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814431818
Buy the book:
When it comes to sales, there’s no such thing as “small talk.” Here’s
how to make the most of every conversation.
When it comes to sales, there’s no such thing as “small talk.” Here’s how to make the most of every conversation.
Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.
Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer’s attention and secure business. Based on the author’s five-step sales system, What’s in It for Them (WIIFT)—Wait, Initiate, Investigate, Facilitate, Then Consolidate—the book shows readers how to:
• Prepare for an effective sales call
• Identify sales opportunities and the factors that drive buyers to act
• Adjust their approach to the type of buyer—Achievers, Commanders, Reflectors, and Expressers
• Make conversations flow easily
• Address problems, opportunities, wants, and needs
• Work through objections
• Advance and close sales
• And more
Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs—on the buyer.
About the Author
NANCY BLEEKE is president of Sales Pro Insider, a training and consulting firm specializing in sales effectiveness. Her clients include Motorola, CVS-Caremark, Celestica, MassMutual, and Rexnord.
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