New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development

 New Sales. Simplified.

Author: Mike Weinberg
Pub Date: September 2012
Print Edition: $17.95
Print ISBN: 9780814431771
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814431788

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Table of Contents


Foreword by S. Anthony Iannarino



Chapter 1: Sales Simplified and a Dose of Blunt Truth

Chapter 2: The “Not-So-Sweet 16” Reasons Salespeople Fail at New Business Development

Chapter 3: The Company’s Responsibility for Sales Success

Chapter 4: A Simple Framework for Developing New Business

Chapter 5: Selecting Targets -- First for a Reason

Chapter 6: Our Sales Weapons: What’s in the Arsenal?

Chapter 7: Your Most Important Sales Weapon

Chapter 8: Sharpening Your Sales Story

Chapter 9: Your Friend the Phone

Chapter 10: Mentally Preparing for the Face-to-Face Sales Call

Chapter 11: Structuring Winning Sales Calls

Chapter 12: Preventing the Buyer’s Reflex Resistance to Salespeople

Chapter 13: I Thought I Was Supposed to Make a Presentation

Chapter 14: Planning and Executing the Attack

Chapter 15: Rants, Raves, and Reflections

Chapter 16: New Business Development Selling Is Not Complicated


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