In the Shadow of the Dragon

The Global Expansion of Chinese Companies--and How It Will Change Business Forever

 In the Shadow of the Dragon

Authors: Winter Nie, William Dowell
Pub Date: May 2012
Print Edition: $27.95
Print ISBN: 9780814431702
Page Count: 304
Format: Hardback
e-Book ISBN: 9780814431726

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Inexpensive exports were just the beginning—China’s companies are now going global.

The “made in China” label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That’s old news. What most people don’t know is that China’s global reach now extends much further. Chinese companies have entered higher-end markets—technology, financial services, transportation, energy—and are emerging as powerhouse multinationals.

In the Shadow of the Dragon is a meticulously researched exposé of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides:

• Profiles of key players

• Insights into subtle yet powerful strategies used to gain market dominance

• An understanding of the Chinese approach to going global

• Analysis of the Chinese way of innovation

• Advice on competing head-to-head or forming alliances with Chinese partners

Part primer, part survival guide, In the Shadow of the Dragon is the first book to lay bare the challenges looming ahead.

About the Authors

WINTER NIE is a business consultant and professor at IMD, a leading business school in Lausanne, Switzerland. WILLIAM DOWELL is a freelance writer who has served as a Time correspondent around the world and as European regional editor and correspondent of Global News Enterprises.

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