The Market-Driven Supply Chain

A Revolutionary Model for Sales and Operations Planning in the New On-Demand Economy

The Market-Driven Supply Chain

Author: Robert P. Burrows III
Pub Date: October 2012
Print Edition: $39.95
Print ISBN: 9780814431634
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814431641

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“I have seen firsthand the process behind Bob Burrows’ book, The Market-Driven Supply Chain, evolve over more than 15 years in multiple industries. His is an insightful and practical recipe that uniquely integrates customer values with the CEO’s need to optimally manage the company’s balance sheet.”

Robert J. Palmisano, CEO, Wright Medical Group

“Bob Burrows has helped us change how we work and better understand what we need to do to continue our progress. The pursuit of operational excellence is a journey, and S&OP is a critical tool that will help us reach our destination. Bob’s insight and guidance have been very valuable to Goodyear as they will be to all readers of The Market-Driven Supply Chain.”

Richard J. Kramer, Chairman, President, and CEO The Goodyear Tire & Rubber Co.

“VTech has used the ‘market-driven’ approach for S&OP in The Market-Driven Supply Chain for several years with major electronics retailers, including WalMart. As a direct result, VTech is the category leader and has significantly reduced both our own and retailers’ inventory.”

Nick Delany, President, VTech Communications Inc.

“The principles of market-driven S&OP described in Robert Burrows’ book provide a totally new eye-opening approach to S&OP which we find to be essential in our highly competitive business environment.”

Lior Carmi, S&OP Project Manager of NETAFIM, Kibbutz Hatzerim, Israel

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