The Market-Driven Supply Chain

A Revolutionary Model for Sales and Operations Planning in the New On-Demand Economy

The Market-Driven Supply Chain

Author: Robert P. Burrows III
Pub Date: October 2012
Print Edition: $39.95
Print ISBN: 9780814431634
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814431641

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Customer-focused strategies that will turn your supply chain into a competitive weapon.

Customer demands for individual attention and specialized products are transforming commerce at every stage—including the supply chain. Today’s highstakes economy requires dynamic, market-savvy sales and operations planning (S&OP) to keep pace with accelerating service demands and response times.

It’s not as daunting as it sounds with the tools, tips, and case studies in The Market-Driven Supply Chain. This practical yet expansive book helps organizations transition from outdated supply-driven processes to new market-driven models. Readers learn how to:

• Use robust analytics for conducting value segmentations and simulation analyses

• Develop a customer-centric culture and a collaborative organizational structure

• Dynamically rebalance the inventory mix to improve capacity and reduce costs

• Retool 26 management processes to achieve market-savvy S&OP

Unlike other books that focus on only supply chain strategies or S&OP or lean manufacturing, this book’s sophisticated approach unifies all three areas, and it’s the only one to explain how to operate in today’s on-demand environment.

About the Author

ROBERT P. BURROWS III is founder and managing principal of the On-Point Group, a firm that applies the quantitative science of operations research to supply chain management.

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