Lead with a Story

A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

 Lead with a Story

Author: Paul Smith
Pub Date: August 2012
Print Edition: $24.95
Print ISBN: 9780814420300
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814420317

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Table of Contents

CONTENTS

Acknowledgments vii

Introduction 1

1 Why Tell Stories? 8

ENVISION Success

2 Set a Vision for the Future 14

3 Set Goals and Build Commitment 20

4 Lead Change 27

5 Make Recommendations Stick 36

6 Define Customer Service Success and Failure 45

[HOW-TO] 7 Structure of a Story 54

Create an ENVIRONMENT for Winning

8 Define the Culture 66

9 Establish Values 74

10 Encourage Collaboration and Build Relationships 82

11 Value Diversity and Inclusion 91

12 Set Policy Without Rules 100

[HOW-TO] 13 Keep It Real 108

[HOW-TO] 14 Stylistic Elements 118

ENERGIZE the Team

15 Inspire and Motivate 131

16 Build Courage 140

17 Help Others Find Passion for Their Work 148

[HOW-TO] 18 Appeal to Emotion 154

[HOW-TO] 19 The Element of Surprise 167

EDUCATE People

20 Teach Important Lessons 176

21 Provide Coaching and Feedback 187

22 Demonstrate Problem Solving 196

23 Help Everyone Understand the Customer 204

[HOW-TO] 24 Metaphors and Analogies 210

EMPOWER Others

25 Delegate Authority and Give Permission 217

26 Encourage Innovation and Creativity 224

27 Sales Is Everyone’s Job 230

28 Earn Respect on Day One 237

[HOW-TO] 29 Recast Your Audience into the Story 243

30 Getting Started 251

Appendix 268

Index 276

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