Lead with a Story
A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Author: Paul Smith
Pub Date: August 2012
Print Edition: $24.95
Print ISBN: 9780814420300
Page Count: 288
e-Book ISBN: 9780814420317
Buy the book:
Where Did All These Stories Come From?
The research behind the book
In addition to drawing on Paul Smith’s two decades of experience as a consultant and corporate executive, the stories and examples in Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM 2012) are based on extensive research,including:
* Review of 20 years of published research and literature on corporate stories and storytelling.
* Exclusive interviews with over 75 executives, at 50+ organizations, in over 30 industries, and from 13 countries around the world (Canada, Costa Rica, Denmark, Egypt, Finland, Hungary, India, Japan, Mexico, Panama, Tanzania, United Kingdom, United States, and Venezuela).
And while there are 21 high-profile CEOs featured, the book also has stories from executives and managers at all levels and a wide variety of careers, including small business owners, bankers, consultants, teachers, secretaries, scientists, doctors, lawyers, accountants, salespeople, talent agents, engineers, marketers, and a fashion model -- demonstrating that storytelling can be helpful no matter what line of work you’re in, or what title is on your business card.
Some of the most recognizable companies included in the book: Disney, Dollar General, Dun & Bradstreet, Kellogg’s, Logitech, Lloyd’s Bank (London), Merrill-Lynch, National Car Rental, Nielsen, Nokia, Northwestern Mutual, Pizza Hut, Procter & Gamble, The Rose Law Firm, Saatchi & Saatchi, Wal-Mart, Xavier University, and Verizon.
Bob McDonald, CEO of Procter & Gamble
Jack Welch, former CEO of General Electric
John Bryant, CEO of The Kellogg's Company
Sara Mathew, CEO of Dun & Bradstreet
A.G. Lafley,former CEO of Procter & Gamble
Tom Watson, former CEO of IBM
Andy Murray, former CEO of Saatchi & Saatchi-X
Mitch Weckop, CEO of Skyline Technologies
Tarang Amin, CEO of Schiff Nutrition International
Scott Ford, former CEO of Alltel Communications
Charles Revson, former CEO of Revlon
John Mack, former CEO of Morgan Stanley
Samuel Daggett, former CEO of Northwestern Mutual Life
John Pepper, former CEO of Procter & Gamble
Sam Walton, former CEO of Wal-Mart
Charles Butt, former CEO of H.E. Butt grocery
Roger Wasson, former CEO of the Almond Board of California
David Bere, former CEO of Dollar General
David Armstrong, former CEO of Armstrong International
Katherine Hudson, former CEO of the Brady Corporation
Orville Sweet, former CEO of the American Polled Hereford Association
Search the full text of this book
Search Full Text of
For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.
Retailers: Please contact us to change or add a listing.
Buying in Bulk?
We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org