Lead with a Story

A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

 Lead with a Story

Author: Paul Smith
Pub Date: August 2012
Print Edition: $24.95
Print ISBN: 9780814420300
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814420317

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Where Did All These Stories Come From?

The research behind the book

In addition to drawing on Paul Smith’s two decades of experience as a consultant and corporate executive, the stories and examples in Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM 2012) are based on extensive research,including:

* Review of 20 years of published research and literature on corporate stories and storytelling.

* Exclusive interviews with over 75 executives, at 50+ organizations, in over 30 industries, and from 13 countries around the world (Canada, Costa Rica, Denmark, Egypt, Finland, Hungary, India, Japan, Mexico, Panama, Tanzania, United Kingdom, United States, and Venezuela).

And while there are 21 high-profile CEOs featured, the book also has stories from executives and managers at all levels and a wide variety of careers, including small business owners, bankers, consultants, teachers, secretaries, scientists, doctors, lawyers, accountants, salespeople, talent agents, engineers, marketers, and a fashion model -- demonstrating that storytelling can be helpful no matter what line of work you’re in, or what title is on your business card.

Some of the most recognizable companies included in the book: Disney, Dollar General, Dun & Bradstreet, Kellogg’s, Logitech, Lloyd’s Bank (London), Merrill-Lynch, National Car Rental, Nielsen, Nokia, Northwestern Mutual, Pizza Hut, Procter & Gamble, The Rose Law Firm, Saatchi & Saatchi, Wal-Mart, Xavier University, and Verizon.

CEOs featured:

Bob McDonald, CEO of Procter & Gamble

Jack Welch, former CEO of General Electric

John Bryant, CEO of The Kellogg's Company

Sara Mathew, CEO of Dun & Bradstreet

A.G. Lafley,former CEO of Procter & Gamble

Tom Watson, former CEO of IBM

Andy Murray, former CEO of Saatchi & Saatchi-X

Mitch Weckop, CEO of Skyline Technologies

Tarang Amin, CEO of Schiff Nutrition International

Scott Ford, former CEO of Alltel Communications

Charles Revson, former CEO of Revlon

John Mack, former CEO of Morgan Stanley

Samuel Daggett, former CEO of Northwestern Mutual Life

John Pepper, former CEO of Procter & Gamble

Sam Walton, former CEO of Wal-Mart

Charles Butt, former CEO of H.E. Butt grocery

Roger Wasson, former CEO of the Almond Board of California

David Bere, former CEO of Dollar General

David Armstrong, former CEO of Armstrong International

Katherine Hudson, former CEO of the Brady Corporation

Orville Sweet, former CEO of the American Polled Hereford Association

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