Real Influence

Persuade Without Pushing and Gain Without Giving In

 Real Influence

Authors: Mark Goulston, Dr. John Ullmen
Pub Date: January 2013
Print Edition: $24.95
Print ISBN: 9780814420157
Page Count: 272
Format: Hardback
e-Book ISBN: 9780814420164

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Back Cover Copy

Advance Praise for Real Influence

Real Influence is literally going to change your life. It will vastly improve all your interactions and relationships, both professionally and personally. This book is the ‘secret sauce’ to optimal influence—and an absolute must-read.”

David T. Feinberg, MD, MBA, President, UCLA Health System

“The most insightful book I’ve read in years. Simple to read, easy to understand, yet delivers a powerful, compelling message about how to be more effective at work and throughout life.”

— Bob Eckert, former CEO and Chairman, Mattel

“I love this book because of how much it influenced me.”

Warren Bennis, Distinguished Professor of Management, USC, and author, On Becoming a Leader and Still Surprised

Real Influence is just what you need, whether you want to influence a boss, a peer, a subordinate, your spouse, your parent, or your kid. It is the antidote to the push-back you get from people whenever they perceive you as being too pushy.”

Marshall Goldsmith, author, What Got You Here Won’t Get You There

“Today’s fast-paced, hectic world finds most people pulled in different directions at once, and the last thing they want is to be pushed. In Real Influence Goulston and Ullmen offer you the ultimate formula for influencing in a way that people trust. If he were still with us, Dale Carnegie would likely smile and nod in agreement that this book offers one of the absolute best ways to ‘make friends and influence people.’”

Ivan Misner, Ph.D., New York Times bestselling author and founder of BNI®

“With deep insights from an array of industries and fields, Goulston and Ullmen lay out a terrific roadmap to making significant, positive impacts on one’s organization, personal life, and society.”

Amir Dan Rubin, President and CEO, Stanford Hospital & Clinics

“With a wealth of relevant research, compelling examples, and straightforward, action­able tactics and advice, Goulston and Ullmen have created an incredibly valuable resource for improving one’s ability to influence and positively impact others. This book isn’t just good for your business, it’s good for your life!”

Heidi Roizen, Venture Partner, Draper Fisher Jurvetson; and Entrepreneurship Educator, Stanford University

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