The AMA Handbook of Business Letters

The AMA Handbook of Business Letters

Authors: Jeffrey L. Seglin, Edward Coleman
Pub Date: July 2012
Print Edition: $29.95
Print ISBN: 9780814420126
Page Count: 496
Format: Hardback
Edition: Fourth Edition
e-Book ISBN: 9780814420133

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Whether it’s in a formal letter or through email, it’s impossible to conduct business without clear written communication. A large part of how you present yourself—and your organization—is through correspondence. You may be brilliant at giving presentations or negotiating the finer points of a contract over the phone—but as accomplished as you are in other areas of your work, you’re not alone if you freeze up at the prospect of writing a business letter.

The AMA Handbook of Business Letters is here to help. Filled with more than 370 flawlessly written, customizable model letters—also accessible online—this invaluable resource puts words to work for you.

Now revised and updated, the book takes into account all of the developments in the business landscape since publication of the last edition. The fourth edition contains a wider range of letters than ever before, representing a broad spectrum of communications that professionals commonly use in a variety of industries. Covering every conceivable business scenario, the book provides you with ready-to-use correspondence for areas including:

• Sales, Marketing, and Public Relations

• Customer Service

• Credit and Collection

• Vendor and Supplier Relations

• Transmittal and Confirmation

• Personnel Issues

• And many more!

From appointment requests to contract re­newals, project status memos to letters to stockholders, price change notifications to job offers to new employee announcements, this classic reference supplies you with a pre-written letter for every situation.

In addition, The AMA Handbook of Business Letters offers guidelines and tutorials on the basics of letter writing, from addressing and formatting to style and grammar. You’ll also find helpful appendixes listing common mistakes in agreement, word usage, and punctuation. You’ll learn the components of the most persuasive letters, how to plan before you write, how to clarify your objectives, and how to avoid clichés and ambiguity.

The book takes you through every possible letter writing format and ensures that you select the appropriate appearance for every piece of correspondence you send.

Why spend your time writing hundreds of letters a year... when they’ve already been written for you? Arming you with the skills that can make any business person a better writer, as well as hundreds of models on which to base your own communications, this extensively updated edition of The AMA Handbook of Business Letters is destined to be the most important resource in your office.

Jeffrey L. Seglin is a lecturer in public policy and director of the communications program at Harvard’s Kennedy School. He is the author or coauthor of more than a dozen books on writing, ethics, and business. He also writes “The Right Thing”, a weekly ethics column distributed by Tribune Media. He lives in Boston with his wife, Nancy.

For the past 17 years, Edward Coleman has been an English teacher at public high schools in Georgia and Indiana. Currently, he serves as the English Department Chair at North Central High School in Indianapolis, Indiana, where he lives with his wife and two daughters. In 2009, he was honored as one of 52 national Milken Educators by the Milken Family Foundation.

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