The Power of Reputation

Strengthen the Asset That Will Make or Break Your Career

The Power of Reputation

Author: Chris Komisarjevsky
Pub Date: April 2012
Print Edition: $22.00
Print ISBN: 9780814417973
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814417980

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To accomplish your goals—whatever they are—people must believe in you. In any business or field, success is built on a foundation of character, communication, and trust—the building blocks of reputation.

Your reputation is what enables you to forge bonds, get your ideas across, convince, and sell. It’s not only what makes others want to work with and for you—it’s also what encourages them to give you their all. A positive reputation enables you to overcome myriad career challenges. And it can often mean the difference between failure and great success.

The Power of Reputation gives you an action plan for creating the kind of reputation that generates trust and paves the way for lasting success. With instructive real-world examples, this book lays out step by step how to build a platform of respect for and confidence in your decisions—and a commitment from others to your goals. Filled with enlightening insights from interviews with numerous distinguished business figures, this definitive guide to reputation and your career shows you how to:

• Leverage the communication techniques that engage others and create positive, open dialogues.

• Take swift and decisive action to deal with challenges and recover from mistakes.

• Build strong connections by personalizing your approach.

• React quickly in a digital world that demands it.

• Earn respect by demonstrating your respect for others.

• Build a circle of trust and ensure an enduring reputation that serves you well in both good times and bad.

Filled with straightforward, practical techniques for methodically crafting a strong, solid reputation, The Power of Reputation shows you how to be authentic, open to ideas, a strong com­mu­ni­cator, and, by your actions, demonstrate over and over again that you are a person of character. You’ll learn how to express yourself in ways that give others the chance to voice their concerns and questions, and earn their trust even when you don’t share their point of view. And as a result, you’ll forge bonds that will stand the test of time.

In any professional arena, people listen to what you say, watch how you behave, and then ask themselves: Should this person be trusted? Will we do what this person says?

Reputation isn’t something that just happens…nor is it something you can afford to leave to chance. This invaluable book reveals powerful methods for building and leveraging a strong reputation—and using it to achieve extraordinary results.

Chris Komisarjevsky retired as worldwide chief executive officer of Burson-Marsteller, one of the world’s leading global public relations and public affairs firms in 2005, after a 35-year career in public relations. He is the coauthor of Peanut Butter and Jelly Management. He lives in Atlantic Beach, New York.

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