The Power of Reputation

Strengthen the Asset That Will Make or Break Your Career

The Power of Reputation

Author: Chris Komisarjevsky
Pub Date: April 2012
Print Edition: $22.00
Print ISBN: 9780814417973
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814417980

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Overview

Don’t overlook the most crucial element to success—your reputation.

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.

The Power of Reputation offers businesspeople an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success. Readers will discover how to:

Identify and reinforce the values behind their reputation • Earn respect by respecting others • Engage people through constructive, open communication • Build strong connections by personalizing their approach to everything they do

Featuring interviews with distinguished business figures and containing instructive real-world examples, this book reveals how to leverage the remarkable power of a reputation rooted in authenticity.

About the Author

CHRIS KOMISARJEVSKY retired as worldwide chief executive officer of Burson-Marsteller, one of the world’s leading global public relations and public affairs firms, in 2005, after a 35-year career in public relations. He is the coauthor of Peanut Butter and Jelly Management.

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