Persuasive Business Proposals

Writing to Win More Customers, Clients, and Contracts

 Persuasive Business Proposals

Author: Tom Sant
Pub Date: April 2012
Print Edition: $19.95
Print ISBN: 9780814417850
Page Count: 288
Format: Paper or Softback
Edition: Third Edition
e-Book ISBN: 9780814417867

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Overview

Now in a third edition—the bestselling guide to writing better proposals and landing more clients.

Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs—few of which result in new clients or contracts.

Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects’ attention and speak to their needs. The new edition includes more valuable information than ever before, including:

• Essential questions for qualifying opportunities

• Ways to “power up” cover letters and executive summaries

• Advice for overcoming “value paranoia”

• Guidelines for incorporating proof into a proposal

• Tips for winning renewal contracts.

Most people find proposal writing to be tedious and time-consuming—and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

About the Author

TOM SANT is a renowned proposal consultant, whose clients range from small entrepreneurial operations to Global 500 companies, including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world’s most widely used proposal automation systems, ProposalMaster and RFPMaster.

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