Now, Build a Great Business!
7 Ways to Maximize Your Profits in Any Market
Authors: Mark Thompson, Brian Tracy
Pub Date: November 2010
Print Edition: $24.95
Print ISBN: 9780814416976
Page Count: 256
e-Book ISBN: 9780814416983
Buy the book:
NOW, BUILD A GREAT BUSINESS!
7 Ways to Maximize Your Profits in Any Market
MARK THOMPSON and BRIAN TRACY
A Practical and Timely Guide to Business Greatness fromTwo of the World’s Top Authorities on Success
"We are in the Era of the Entrepreneur. NOW is your time to profit and Now, Build a Great Business is the instruction manual you have been waiting for on how to do it. Every page is chock-full with practical and actionable strategies you will continually refer to in your ascent to entrepreneurial greatness."
— Darren Hardy, Publisher of SUCCESS magazine
“Entrepreneur alert: Now, Build a Great Business! is the book you’ve been waiting for! Mark Thompson and Brian Tracy explain the seven keys to business success through inspiring examples and solid advice. I wish I’d had this book when I started my company many years ago!”
— Harvey Mackay, author of the #1 NYT bestseller Swim With The Sharks Without Being Eaten Alive
“This is a great product!” “This is a great service!” That’s the customer response every business leader not only wants but needs to keep his or her business alive. Fortunately, there’s no better time than the present—yes, a time of economic turmoil and formidable competitive challenges—to start a business with everything it takes to trigger that response, consistently. In NOW, BUILD A GREAT BUSINESS! 7 Ways to Maximize Your Profits in Any Market (AMACOM 2010), world-renowned business success experts and bestselling authors Mark Thompson and Brian Tracy join forces to help entrepreneurs and managers seize today’s opportunities for business growth and success in any field. The book has a Foreword by Frances Hesselbein, Cofounder, President, and CEO, Leader to Leader Institute, and a Preface by Marshall Goldsmith, New York Times bestselling author of Mojo.
“People often complain about the economy or the competition being tough, but many of the best leaders started their organizations at the worst possible time, or steered them through the most difficult circumstances,” Thompson and Tracy point out. “Walt Disney, Bill Hewlett and Dave Packard, Tom Watson (of IBM), and Thomas Edison (when he created his vision for General Electric)—all launched their dreams in miserable markets. FedEx, Sports Illustrated, Hyatt, Wikipedia, MTV, and Trader Joe’s opened their doors just in time for awful recessions that defeated many other organizations.”
Starting with the foundation of every great business, Thompson and Tracy focus on how to become a great business leader—a person of character and competence, with a firm sense of purpose and a compelling vision. Then, in six additional fundamental steps, they guide great leaders in developing actionable strategies for impressive and sustainable business success.
NOW, BUILD A GREAT BUSINESS! encourages all who aspire to greatness to learn from the triumphs, setbacks, and missteps of others—Steve Jobs, Jeff Bezos, IKEA’s Ingvar Kamprad, Herb Kelleher, Akio Toyoda, Best Buy cofounder Brad Anderson, Nokia’s Fredrik Idestam, Google CEO Eric Schmidt, Tony Hsieh at Zappos, and many more—as well as ask themselves critical questions. Through real-life examples, checklists, and down-to-earth coaching, business leaders will discover and gradually master the keys to:
• Developing a great business plan by applying military principles of strategy, clearly defining their corporate mission and goals, and choosing the right measures of progress.
• Being surrounded with great people who fit nicely with both the specific job and the general company culture, are results-oriented, and actually want to work hard.
• Offering a great product or service by cultivating an obsession with quality, daring to differentiate from the pack, and appreciating the value of price.
• Designing a great marketing plan on the strength of understanding the market, their ideal customers, their competitors, their competitive advantages, and why people buy.
• Perfecting a great sales process by separating “prospects” from “suspects,” identifying needs accurately, presenting persuasively, and establishing “mega-credibility.”
• Creating a great customer experience by being reliable, responsible, and responsive; finding out how it feels to be a customer; and doing more of what customers want most.
Packed with bold ideas and techniques proven to deliver results, NOW, BUILD A GREAT BUSINESS! is a workbook for anyone with the determination and courage to be a great business leader in times like the present. As New York Times bestselling author Keith Ferrazzi comments: “No one can give you clearer advice about how to run a great company and become a better person than great mentors like Mark Thompson and Brian Tracy. NOW, BUILD A GREAT BUSINESS comes at the perfect time for you to unleash your potential for a much more profitable and personally rewarding business.”
ABOUT THE AUTHORS
Mark Thompson is an executive coach, leadership advisor, and investor in growing businesses. He is coauthor of the international bestseller Success Built to Last, based on his broadcast interviews with hundreds of world leaders, from Warren Buffett to the Dalai Lama. He is also host of the Leadership Dialogues series with American Express and a member of the Board of Governors of the Leader to Leader Institute founded by Peter Drucker. He worked for a dozen years for Charles Schwab, where he served in a variety of senior roles and created the Schwab CEO Series. A former visiting scholar at Stanford University, his alma mater, he has also served on the faculty of the World Economic Forum, John F. Kennedy University, and other institutes. He lives in New York City and Silicon Valley, California, with his wife and coauthor, Bonita Buell-Thompson, and their daughter, Vanessa.
Brian Tracy is a top business and motivational speaker, consultant, and bestselling author. He is the Chairman and CEO of Brian Tracy International, a company specializing in individual career and organizational development, as well as the President of Business Growth Strategies, a private online community for entrepreneurs and sales professionals. Over the past 30 years, Brian has worked with more than 1,000 companies throughout the United States, Canada, and 55 other countries worldwide. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year. He has written 55 books, most recently, No Excuses! The Power of Self-Discipline and How the Best Leaders Lead, and written and produced more than 400 audio and video learning programs, including the global best-selling Psychology of Achievement. He lives in Solana Beach, California, with his wife, Barbara.
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