Slow Down, Sell Faster!

Understand Your Customer's Buying Process and Maximize Your Sales

 Slow Down, Sell Faster!

Author: Kevin Davis
Pub Date: January 2011
Print Edition: $18.95
Print ISBN: 9780814416853
Page Count: 272
Format: Paper or Softback
e-Book ISBN: 9780814416860

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It's not so much how you sell. It’s how your customer buys!

The biggest mistake you’re making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down.

Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you’re already halfway home. Featuring a simple yet powerful eight-step process and practical, repeatable techniques, Slow Down, Sell Faster! is packed with examples from the author’s extensive experience, plus research on customer buying processes—rather than traditional selling processes.

This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer’s needs at each stage of the buying process.

There are two sides to every sale. In today’s extra-challenging business climate, understanding the buying process is where professional selling should start.

About the Author

KEVIN DAVIS is president of TopLine Leadership, a sales and sales management training company. His revolutionary eight-step process is used at Citigroup, ADP, Bayer, Sprint-Nextel, IKON Office Solutions, Global Imaging Systems (a XEROX company), and dozens of other Fortune 500 companies.

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