Black Faces in White Places

10 Game-Changing Strategies to Achieve Success and Find Greatness

 Black Faces in White Places

Authors: Randal Pinkett, Jeffrey Robinson, Philana Patterson
Pub Date: October 2010
Print Edition: $24.95
Print ISBN: 9780814416808
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814416815

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Black Faces in White Places

10 Game-Changing Strategies to Achieve Success and Find Greatness

“There are three types of people in this world: those who make the rules, those who follow the rules, and those who redefine the rules. Drs. Pinkett and Robinson have given us a revolutionary roadmap for people of color to accomplish the latter, and to do so in a way that benefits everyone.” —William H. Cosby, Jr., Ed.D., and Camille O. Cosby, Ed.D.

Every person of color has “a moment” when he or she is confronted with a challenge related to race.

>> Randal Pinkett had “a moment” immediately after becoming the first Black winner on The Apprentice, when Donald Trump asked him to share his victory—with a white woman. He stood firm as the sole Apprentice, backed by his unrivaled undefeated record on the show and Trump’s own rules for competing for a coveted executive position.

>> Coach C. Vivian Stringer and the Rutgers University women’s basketball team had “a moment” when shock jock Don Imus referred to them as “nappy-headed hos.” They spoke back with dignity, rallied the National Organization of Women to their defense, and received the Wilma Rudolph Courage Award from the Women’s Sports Foundation.

>> Barack Obama had “a moment” in the face of millions, including prominent Civil Rights leaders, who said America wasn’t ready for a Black man in the White House. Defying the crowds of naysayers and the odds against him, Obama made the bold decision to run for President of the United States and triumphed by making history.

Like all the successful members of their race, every Black American has the potential to redefine the game. That’s what Randall Pinkett and business scholar Jeffrey Robinson believe, based on their considerable experiences in business, the public eye, and the minority. In BLACK FACES IN WHITE PLACES: 10 Game-Changing Strategies to Achieve Success and Find Greatness (AMACOM 2010), Pinkett and Robinson present a trailblazing path for leveraging ethnic and cultural assets to not only win the game of success in any arena, but to reshape America and leave a powerful legacy.

Drawing on wide-ranging success stories, Pinkett and Robinson reveal why Black Americans need to expand their focus from working harder and smarter in order to shatter that metaphorical “glass ceiling.” They show how to achieve professional and personal success while affirming and amplifying racial pride by learning, mastering, and ultimately redefining “the ever-changing game”—their new metaphor for our competitive world of work and life.

Building on the four dimensions of the contemporary Black experience—identity, society, meritocracy, and opportunityBLACK FACES IN WHITE PLACES provides a strategic roadmap to keep African Americans moving forward in their journey toward not simply equal treatment but equal respect for their diversity and uniqueness. Covering ten groundbreaking strategies, chapters inspire and empower every Black man and woman to:

• Achieve self-determination with a well-defined purpose—that is, know who you are and where you are going so that you remain grounded with a sense of direction.

• Seek ongoing exposure to new ideas, new ways of thinking, new cultures, and new experiences to allow you to move from your comfort zone into your growth zone.

• Demonstrate excellence by maintaining a commitment to lifelong learning and striving to possess deep knowledge in certain areas and broad knowledge in others.

• Foster personal diversity through relationships with people of many backgrounds while forging alliances with people who share your perspective and values.

• Build on the strength of smaller numbers—inner circles, teams, and partnerships—to influence larger organizations and movements.

• Think and act intrapreneurially, challenging existing institutions to be more responsive to diverse people, and entrepreneurially, moving beyond income to wealth creation.

• Create synergy, mutually beneficial connections between people and organizations, to support collaborative action on a grand scale.

More than a guide to success for African Americans, BLACK FACES IN WHITE PLACES encourages men and women of color to strive to make a difference for all diverse people in our increasingly multicultural, multi-ethnic, minority dominated world.


Randal Pinkett, Ph.D., is the co-founder, chairman and CEO of BCT Partners, an information technology and management consulting firm based in Newark, New Jersey. After defending his status as the sole season four winner of The Apprentice, he served as an executive with Trump Entertainment Resorts in Atlantic City. A frequent speaker for corporate and community groups, he is also a regular segment host for CEO Exchange on PBS. He holds five academic degrees, including a Master of Science in Computer Science from Oxford University as a Rhodes Scholar and a Doctor of Philosophy from the MIT Media Laboratory. Born in Philadelphia and raised in East Windsor, New Jersey, he lives in Somerset, New Jersey, with his wife and daughter.

Jeffrey Robinson, Ph.D., is an award-winning business scholar and Assistant Director of The Center for Urban Entrepreneurship & Economic Development at Rutgers Business School. The author of several books and articles on social entrepreneurship, Black unemployment, and African American women in business, he received the Aspen Institute’s Social Impact Faculty Pioneer Award in 2007 for his research and service. A sought after speaker at events and conferences around the world, he holds five academic degrees including a Doctor of Philosophy from Columbia Business School. Born in East Orange and raised in Parsippany, he now lives in Piscataway, New Jersey with his wife and three children.

Philana Patterson is a business news editor for the Associated Press. She lives in Newark, New Jersey.

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