How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Author: Laurence Vincent
Pub Date: March 2012
Print Edition: $25.00
Print ISBN: 9780814416761
Page Count: 272
e-Book ISBN: 9780814416778
Buy the book:
“…it’s time you picked up this book and found out how to create a brand identity that will… make your customers loyal for life.” --SMTonline
Selected by Strategy+Business as One of the Best Business Books for 2012
“…Vincent reminds us that branding is first and foremost a strategic act…that’s why Brand Real is as relevant to the CEO as it is to the CMO.” --Strategy+Business
“For anyone looking to brand or re-brand their company Brand Real is the book for you. This is the branding bible.”
“…if you have any interest in branding and reputation management, check out Brand Real -- it is well worth your time.”
“This book will place your brand on the right track for building a real brand that is memorable and powerful in the marketplace.” --Blog Business World
“It’s instructive, including back-to-basics on how to make your brand memorable and accessible, and consistent across all the places it touches a customer." --MarketingDaily.com
“…dives deep into the elements that can make a brand real…shows the how and why behind the successes and missteps of familiar brands.” --Jim Pawlak, Biz Books Columnist
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