The Next Generation of Word-of-Mouth Marketing
Author: Lois Kelly
Pub Date: March 2007
Print Edition: $19.95
Print ISBN: 9780814416754
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814429907
Buy the book:
"..a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." The Miami Herald, Sept. 10, 2007
"“Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight.” The Miami Herald, Sept. 10, 2007
Winner of the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine, in the advertising/marketing/PR/event planning category. Tied with Word of Mouth Marketing by Andy Sernovitz.”
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