Beyond Buzz

The Next Generation of Word-of-Mouth Marketing

 Beyond Buzz

Author: Lois Kelly
Pub Date: March 2007
Print Edition: $19.95
Print ISBN: 9780814416754
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814429907

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Review Quotes

"..a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." The Miami Herald, Sept. 10, 2007

"“Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight.” The Miami Herald, Sept. 10, 2007

Winner of the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine, in the advertising/marketing/PR/event planning category. Tied with Word of Mouth Marketing by Andy Sernovitz.”

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org