The Laws of Charisma

How to Captivate, Inspire, and Influence for Maximum Success

The Laws of Charisma

Author: Kurt W. Mortensen
Pub Date: October 2010
Print Edition: $21.95
Print ISBN: 9780814415917
Page Count: 208
Format: Hardback
e-Book ISBN: 9780814415924

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It’s breathtaking to watch someone with charisma enter a room. The sound of their voice and their mere presence seem to have a captivating effect on everyone around them. It’s as if an invisible field of energy surrounds them, mesmerizing others like a magical spell.Your career, your relationships, and your income are all related to your ability to radiate this mysterious trait. But what is charisma? Is it something with which only a lucky charismatic few are born? Or is it something that can be learned?

Much more than simply charm, likability, presence, or passion, charisma allows you to build rapport instantly, inspire others, and influence them to your way of thinking, all while putting them at ease. In The Laws of Charisma, Kurt W. Mortensen, one of America’s leading authorities on persuasion and influence, reveals the specific skills, traits, and attributes associated with charisma that you can learn, develop, and master.

Filled with practical, powerful tools, exercises, and assessments, The Laws of Charisma enables you to:

• Get others to believe in you, trust you, and want to be influenced by you.

• Emanate energy, conviction, and assurance.

• Energize everyone around you with your enthusiasm, passion, and expectations.

• Learn the eye contact and listening skills that will enable you to communicate effectively without speaking.

• Leverage self-discipline and willpower to get what you want effortlessly while riding a wave of goodwill.

• Gain people’s trust by creating powerful images through storytelling.

• Win contagious cooperation from even the unlikeliest of allies.

• Get others to not only want to do what you want them to do…but beg you to do it, like doing it, and tell all their friends that they should be doing it too!

Each chapter of The Laws of Charisma presents one of the thirty critical skills or traits essential to this enigmatic and powerful characteristic so often associated with those who are successful, well liked, and happy. The book provides both current and historical examples of how each component can be and has been used, how you can apply each one in your own life in any circumstance, and common blunders to watch out for. Mortensen also provides quotes that offer insight on each area of charisma, and in each chapter supplies you with a special Charisma Key that gives you something concrete that you can do and apply right away.

We all know charismatic people. They command our attention and we hang on their every word. Just meeting them makes us feel better. Imagine your success in life once you develop the ability to ride that same wave of positivity, momentum, and goodwill. The Laws of Charisma will give you the practical guidance, wisdom, and confidence to transform yourself and your entire life.

KURT W. MORTENSEN is one of America’s leading authorities on persuasion, motivation, and influence. A highly sought-after consultant, trainer, seminar leader, and speaker, he is the author of Maximum Influence and Persuasion IQ. He can be found online at and

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