Franchising & Licensing

Two Powerful Ways to Grow Your Business in Any Economy

 Franchising & Licensing

Author: Andrew J. Sherman
Pub Date: April 2011
Print Edition: $45.00
Print ISBN: 9780814415566
Page Count: 464
Format: Hardback
Edition: Fourth Edition
e-Book ISBN: 9780814415696

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Table of Contents


Preface to the Fourth Edition


Part One. The Foundation for Franchising

1 Leveraging Intellectual Capital to Create Growth

Opportunities and Profitable New Income Streams

Part Two. Building a Franchising Program

2 The Foundation of Franchising

3 Developing the Operations and Training Programs

4 Developing System Standards and Enforcing Quality Control

5 The Regulation of Franchising

6 Compliance

7 Structuring Franchise Agreements, Area Development

Agreements, and Related Documents

8 Protecting the Intellectual Property of the Franchise System

9 Managing Disputes

10 Developing Sales and Marketing Strategies at the Target

Franchisee and Target Consumer Levels

11 Taking Your Franchise Program Overseas

Part Three. Financial Strategies

12 Business and Strategic Planning for the Growing Franchisor

13 Capital Formation Strategies

14 Management and Leadership Issues in Building a Successful

Franchising Organization

15 The Role of the Chief Financial Officer and Related Financial

and Administrative Management Issues

16 Special Issues in Mergers and Acquisitions

17 Managing the Transfer and Renewal Process

18 Strategic and Structural Alternatives to Franchising

19 Structuring Licensing Programs and Agreements

20 Joint Ventures and Strategic Alliances

21 Resource Directory


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