The AMA Handbook of Public Relations

The AMA Handbook of Public Relations

Author: Robert L. Dilenschneider
Pub Date: February 2010
Print Edition: $35.00
Print ISBN: 9780814415252
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814415269

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Table of Contents

CONTENTS

Foreword by Maria Bartiromo, xi

Acknowledgments, xiii

Introduction, 1

SECTION ONE

PREREQUISITES FOR DIGITAL COMMUNICATIONS

1 Websites, 11

2 Blogs and Microblogs, 23

3 Monitoring the Internet, 33

4 Measurement—Why, What, How, 43

5 Internet Risks and Security, 53

SECTION TWO

REACHING OUT

6 Media Relations, 65

7 Trade Media, 79

8 Organizational Communications, 89

9 Rumor Management, 101

10 Crisis Communications, 111

SECTION THREE

THE BROADER PR SPECTRUM

11 Government Relations, 123

12 Travel and Tourism, 135

13 Investor Relations, 143

14 The Annual Report, 157

SECTION FOUR

MAKING IT HAPPEN

15 Speeches as Unique Signatures, 167

16 Composing Presentations, 177

17 Talk—Formal or Familiar, 187

18 Bylined Material—In All Media, 201

19 Market Research, 211

Afterword by Marshall Loeb, 221

Appendix: Tactics for Keeping Up Digitally, 223

Noteworthy Resources, 225

Index, 227

About the Author, 239

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