The AMA Handbook of Public Relations
Author: Robert L. Dilenschneider
Pub Date: February 2010
Print Edition: $35.00
Print ISBN: 9780814415252
Page Count: 256
e-Book ISBN: 9780814415269
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"Author and communications expert Dilenschneider... offers a well-researched and thorough guide to the constantly evolving, ever expanding public relations industry, laying the groundwork for PR professionals to take advantage of 21st century communications innovations.... Readers just entering the work force and experts struggling with the digital age transition will put this manual to great use." --Publishers Weekly
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