Selling to Anyone Over the Phone
Authors: Renee P. Walkup, Sandra McKee
Pub Date: September 2010
Print Edition: $17.95
Print ISBN: 9780814414835
Page Count: 224
Format: Paper or Softback
Edition: Second Edition
e-Book ISBN: 9780814414842
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Selling over the phone requires more than just reading from a script.
This guide shows sales pros what they need to know to dial their way to
Selling over the phone requires more than just reading from a script. This guide shows sales pros what they need to know to dial their way to success.
It’s a fact: more and more organizations are scaling back on their in-the-field sales operations. Today’s sales pros have to build relationships and close deals over the phone in less time than ever before. This fully updated second edition of Selling to Anyone Over the Phone is the salesperson’s ready-reference guide for generating the kind of product excitement that will ensure callbacks, partnering with gatekeepers and decision makers using personality-matching techniques, and generally boosting success rates.
Including new chapters on using advanced technology (e.g., webinars and teleconferencing) and selling to customers from other cultures and countries, this revised edition features trust-building tips, an invaluable appendix on handling customer complaints, new sample call dialogs, and all the specific, tactical techniques readers need to develop truly exceptional phone skills that will win over even the most reluctant customers.
About the Authors
RENEE P. WALKUP is a sales and sales-management consultant with over 20 years of experience. She is a nationally recognized professional public speaker, a course facilitator at the American Management Association, and the president of SalesPEAK, Inc., a sales performance company.
SANDRA MCKEE is a professional career coach, corporate trainer, and a senior professor at DeVry University.
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