Scott Fox's Top Ten e-Riches Online Marketing Success Tips

Here's a summary of how Scott Fox recommends that you reorganize your marketing efforts to take advantage of the largest and most cost-effective marketing platform in history: the Internet.

1. Graduate from web site-centric marketing to “distributed engagement.” Market your “product presence” across the web's many sites, platforms, and communities. Engage with customers to create fans of your brand and a sales-enhancing “reputation cloud.”

2. Reprioritize your marketing tactics to support consistent online content publishing on your web site and across the many new platforms available inexpensively online. Today distributed engagement via email, RSS feeds, autoresponders, social networks, and social news sites, allows you to inexpensively nurture your best customers and recruit new ones into your audience. Start collecting e-mail addresses yesterday.

3. Explore social networks and social bookmarking. They can “magically” better connect you to your current customers and introduce you to highly targeted new audiences.

4. Blog if you have something to day that will make you more money. Otherwise be quiet. Spend your time commenting on other people's blogs instead.

5. Learn how the Internet has changed the rules of public relations. Don't chase reporters with press releases; use news leads services to make publicity opportunities come to your email inbox automatically.

6. Give away as much of your product online as you can afford. Share your expertise through article marketing and “freemium” giveaways to attract as many eyeballs as possible.

7. Leverage new online broadcast platforms. Online video, Internet radio and podcasting, and teleseminars offer new promotional “broadcasting” opportunities much less expensively than twentieth century TV and radio ever did.

8. Put the huge reach of search engines and affliate programs to work promoting your business. Both are cost-effective strategies for reaching new customers.

9. Establish key performance indicator (KPI) metrics to measure your traffic and sales growth. Evaluate your marketing program regularly to ensure you stay effective.

10. Differentiate or die. Use online research tools to identify holes in the market that your company's products and marketing messages can fill profitably.

Adapted from e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online (AMACOM 2009) by Scott Fox.