The Wright Way

7 Problem-Solving Principles from the Wright Brothers That Can Make Your Business Soar

The Wright Way

Author: Mark Eppler
Pub Date: October 2003
Print Edition: $19.95
Print ISBN: 9780814414613
Page Count: 224
Format: Paper or Softback
e-Book ISBN: 9780814427415

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Back Cover Copy

How many discoveries, inventions, or events have truly changed the world? Throughout history, there have been but a few. Of these, only one can be said to have redefined the very concepts of time, distance, and scale: human flight.

Few people can name the inventor of the microchip, the laser, or the television. But everyone—everyone—knows the Wright brothers. On the centennial of their monumental achievement, what can the Wrights tell us about meeting contemporary business challenges? Read their awe-inspiring tale and learn the seven problem-solving principles that got the Wright brothers off the ground—and will have your business flying high.

“In 1899 Charles Duell, the Director of the U. S. Patent Office said, ‘Everything that can be invented has been invented.’ The Wright brothers proved him wrong in 1903. Sixty-six years later, using the same principles that are outlined in Eppler’s book The Wright Way, we landed on the moon.” — Navy Captain James Lovell, Commander of Apollo 13 and coauthor of Lost Moon: The Perilous Voyage of Apollo 13

“Eppler is a superb storyteller and a creative thinker. His engaging book is filled with practical ideas that can be applied by anyone faced with a challenging leadership role.”—Dennis N.T. Perkins, author, Leading at the Edge: Leadership Lessons from the Extraordinary Saga of Shackleton’s Antarctic Expedition

“The Wright Way delivers the right stuff. It’s inspirational, it’s insightful, and most important, it’s a great read!” — Doug Hall, CEO, Eureka! Ranch

“Wilbur and Orville Wright were extraordinarily smart people who solved problems in a structured and opportunistic fashion—a fact often shrouded by cultural clichés portraying them as a couple of persistent bicycle mechanics who somehow stumbled onto the solution to flight. Mark Eppler provides useful insights into the how and why of their remarkable achievements—and lessons we can all apply in business and professional life.” — Karl Albrecht, author of The Power of Minds at Work

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