An Insider's Guide to Building a Successful Consulting Practice
Authors: Bruce L. Katcher, Adam Snyder
Pub Date: March 2010
Print Edition: $18.95
Print ISBN: 9780814414361
Format: Paper or Softback
e-Book ISBN: 9780814414378
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An exciting alternative for those looking for a job — become your own
An exciting alternative for those looking for a job — become your own boss!
Whether you’re a beginner just starting up a consulting practice, or a veteran looking for ways to invigorate your existing business, An Insider’s Guide to Building a Successful Consulting Practice is an invaluable resource. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to:
Identify a market and narrow your focus • Make a smooth transition from employee to independent consultant • Sell effectively even if you’ve never sold before • Establish visibility through speaking, writing, and networking • Build credibility by leveraging the credibility of others • Set prices based on value • Develop a marketing strategy and divide your time between marketing and delivering your services • Keep plenty of work in your pipeline • Adapt and thrive in any market condition • And much more
Complete with the results of an original survey of 200 successful independent consultants, this handy guide provides the kind of real-life advice you need to build a thriving business.
About the Authors
BRUCE L. KATCHER, PH.D., (Sharon, MA) is founder and president of The Discovery Consulting Group. His client list covers a broad range, from Fortune 500 names such as Revlon, Johnson & Johnson, Alcoa, and Merck to successful smaller companies. He is the author of the award-winning book 30 Reasons Employees Hate Their Managers (978-0-8144-0915-2).
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