A Class with Drucker

The Lost Lessons of the World's Greatest Management Teacher

A Class with Drucker

Author: William A. Cohen, Ph.D.
Pub Date: March 2009
Print Edition: $17.95
Print ISBN: 9780814414187
Page Count: 272
Format: Paper or Softback
e-Book ISBN: 9780814409541

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Table of Contents

CONTENTS

Acknowledgments and Dedication vii

What Peter Drucker Wrote About Bill Cohen viii

Foreword by Ira Jackson ix

Introduction xiii

1 How I Became the Student of the

Father of Modern Management 1

2 Drucker in the Classroom 11

3 What Everybody Knows Is Frequently Wrong 19

4 Self-Confidence Must Be Built Step-by-Step 30

5 If You Keep Doing What Worked in the Past You’re Going to Fail 44

6 Approach Problems with Your Ignorance—Not Your Experience 57

7 Develop Expertise Outside Your Field to Be an Effective Manager 69

8 Outstanding Performance Is Inconsistent with Fear of Failure 82

9 The Objective of Marketing Is to Make Selling Unnecessary 96

10 Ethics, Honor, Integrity and the Law 108

11 You Can’t Predict the Future, But You Can Create It 121

12 We’re All Accountable 133

13 You Must Know Your People to Lead Them 147

14 People Have No Limits, Even After Failure 160

15 A Model Organization That Drucker Greatly Admired 173

16 The Management Control Panel 189

17 Base Your Strategy on the Situation, Not on a Formula 201

18 How to Motivate the Knowledge Worker 215

19 Drucker’s Principles of Self-Development 231

Afterword 246

Notes 249

Books by and About Peter Drucker 252

Index 253

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