Turn Your Great Idea into the Next Big Thing


Author: Peter Gloor
Pub Date: July 2010
Print Edition: $29.95
Print ISBN: 9780814413869
Page Count: 240
Format: Hardback
e-Book ISBN: 9780814413876

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Back Cover Copy

If you want to stay ahead of the curve, it’s not enough to catch on to the latest hot idea once it’s already hot. Coolfarming gives you practical, hands-on advice on how to carry your own cool ideas over the tipping point, nurture a swarm of creative collaborators to develop the next big trend for your own target group, and ride a wave of innovation. It also contains real-life examples of how to find, develop, and popularize the trends of tomorrow. . .and reap the benefits.

Praise for Peter Gloor’s Previous Book, Coolhunting:

“Helping to ‘elucidate the culture of cool,’ this book is fascinating . . . based on solid and credible field research. . .” — Inside Retailing

“…For those keen to mine the wealth of information available in online communities . . . virtues of social network analysis are clearly demonstrated. . .an inspiring read . . . ” — B&T Weekly

“There are many layers to this book, but readers will leave convinced that social networks hold the key to the future.” — BizEd magazine

“An invaluable tool for businesses of all sizes . . . will show you how to stay ahead of the curve and on the cutting edge.” —

Coolhunting reports on useful techniques for helping to see what’s coming. Wrap it in a plain brown wrapper and read it surreptitiously.” — Tom Davenport, Harvard Business Online

Coolhunting is a skill we all need to master. This book, entertaining and informative . . ., is a terrific place to start.” — Jack Covert, 800-CEO-READ blog

“Marketers, especially the online variety, and anyone else chasing what’s cool will want to read the new AMACOM book Coolhunting .” — Ted Kinni, Reading Writing Management blog

Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what’s ‘cool’.” —

“Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as ‘coolness’.” — Soundview Executive Book Summaries

“The authors write in a style that is easy for those outside of their cutting-edge mindset to understand.” — Midwest Book Review

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