Turn Your Great Idea into the Next Big Thing
Author: Peter Gloor
Pub Date: July 2010
Print Edition: $29.95
Print ISBN: 9780814413869
Page Count: 240
e-Book ISBN: 9780814413876
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If you want to stay ahead of the curve, it’s not enough to catch on to the latest hot idea once it’s already hot. Coolfarming gives you practical, hands-on advice on how to carry your own cool ideas over the tipping point, nurture a swarm of creative collaborators to develop the next big trend for your own target group, and ride a wave of innovation. It also contains real-life examples of how to find, develop, and popularize the trends of tomorrow. . .and reap the benefits.
Praise for Peter Gloor’s Previous Book, Coolhunting:
“Helping to ‘elucidate the culture of cool,’ this book is fascinating . . . based on solid and credible field research. . .” — Inside Retailing
“…For those keen to mine the wealth of information available in online communities . . . virtues of social network analysis are clearly demonstrated. . .an inspiring read . . . ” — B&T Weekly
“There are many layers to this book, but readers will leave convinced that social networks hold the key to the future.” — BizEd magazine
“An invaluable tool for businesses of all sizes . . . will show you how to stay ahead of the curve and on the cutting edge.” — StrictlyBusinessBooks.com
“Coolhunting reports on useful techniques for helping to see what’s coming. Wrap it in a plain brown wrapper and read it surreptitiously.” — Tom Davenport, Harvard Business Online
“Coolhunting is a skill we all need to master. This book, entertaining and informative . . ., is a terrific place to start.” — Jack Covert, 800-CEO-READ blog
“Marketers, especially the online variety, and anyone else chasing what’s cool will want to read the new AMACOM book Coolhunting .” — Ted Kinni, Reading Writing Management blog
“Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what’s ‘cool’.” — AllThingsWorkplace.com
“Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as ‘coolness’.” — Soundview Executive Book Summaries
“The authors write in a style that is easy for those outside of their cutting-edge mindset to understand.” — Midwest Book Review
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