What the Smartest, Most Successful Companies Do Differently
Authors: Terry R. Bacon, David G. Pugh
Pub Date: July 2003
Print Edition: $27.95
Print ISBN: 9780814413678
Page Count: 368
Format: Paper or Softback
e-Book ISBN: 9780814427231
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Table of Contents
1. The Final Frontier
2. We Will Assimilate You
3. You Are How You Behave
4. The Four Ways to Create Behavioral Differentiation
5. The Gold Standards in Behavioral Differentiation
6. Random Acts of Kindness
7. Exceptional Values
8. Living the Promise
9. The Engines that Drive It
10. Why Southwest Airlines Soars: B2C Behavioral Differentiation
11. Searching for Stars: B2B Behavioral Differentiation
12. Creating and Sustaining the Difference"
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