The Unofficial Guide to Building Your Business in the Second Life Virtual World

Marketing and Selling Your Product, Services, and Brand In-World

Authors: Sue Martin Mahar, Jay Mahar
Pub Date: March 2009
Your Price: $24.95
ISBN: 9780814412701
Format: Paper or Softback

Contents

Acknowledgments ix

Part One. About Second Life® 1

Chapter 1. Genesis of Life Online 3

Chapter 2. A Virtual Melting Pot 23

Part Two. Getting Started 41

Chapter 3. The Essentials for Creating and Maintaining Your Second Life® 43

Chapter 4. Your Virtual Real Estate 65

Chapter 5. Creating a Business Plan 81

Chapter 6. Netiquette and Codes of Conduct 103

Part Three. Virtual-World Business Values 115

Chapter 7. Commerce 117

Chapter 8. Education and Training 133

Chapter 9. Coordination and Innovation 147

Part Four. Business Strategies 161

Chapter 10. Business Relationships 163

Chapter 11. Marketing 2.0 181

Chapter 12. Selling Your Products and Services 201

Chapter 13. Networking 213

Chapter 14. Meetings 227

Chapter 15. Staffing the Metaverse 241

Part Five. What’s to Come 253

Chapter 16. The Evolving Metaverse 255

Appendix Second Life® Lingo Glossary 263

Index 265

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