Overview

Forget business cards and power lunches-networking has changed forever. Discover how to make the most of the hottest professional website.

Hailed as the “MySpace” for professionals, LinkedIn has taken the Internet by storm. It is now estimated that 19 million business professionals log in to this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former coworkers. LinkedIn allows users to create a profile detailing their professional experience and accomplishments, which will help them connect with literally thousands of qualified professionals in their field. How to Succeed in Business Using LinkedIn takes users through every aspect of the site, from getting registered and building their network to posing questions and creating groups.

Readers will learn how to:

create their home page so other users can find them • give and receive references • search for experts in their field • find leads • market their business • look for and become a service provider • find and recruit for jobs • conduct business research • discover people outside their networks

Unique and practical, this is the only book available that shows users how to make the most of LinkedIn and the powerful networking opportunities it offers.

About the Authors

Eric Butow (Roseville, CA) is the CEO of Butow Communications Group, a technical writing and Web design firm, and is the author of Amp Your MySpace Page.

Kathleen Taylor (San Francisco, CA) is cofounder of TalentPlanet, an executive talent firm.