The Qualcomm Equation

How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance

The Qualcomm Equation

Author: Dave Mock
Pub Date: March 2005
Print Edition: $19.95
Print ISBN: 9780814409978
Page Count: 224
Format: Paper or Softback
e-Book ISBN: 9780814428580

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Table of Contents

"Foreword by George Gilder

Introduction:

From Small Unknown to Global Powerhouse

The Company No One Can Do Without

Part I -- The Technology Story

1. Torpedoes, Pianos and Ecstasy (1942-1965)

2. Encore (1966-1988)

3. Cellular Boom (1980s)

4. Opportunity Calls -- Then Hangs Up (1988-1989)

5. Cellular Disruption (1989)

6. Spreading the Message (Late 1989)

7. Technology Never Sells Itself (1989-1990)

8. Common Interface (1990-1991)

9. Going the Extra Mile (1992-1993)

10. Marketing First, Technology Second (1993-1994)

11. Pulling It Off (1994-1995)

12. Make or Break in Personal Communication Services (1995)

Part II -- The Business Story

13. Business Division

14. Developing a Business in Intellectual Property

15. Fitting In the Value Chain

16. Tax Collector or Critical Partner

17. Regulatory Practice and Global Politics

18. Owning the Future

19. Stacking the Deck -- Surrounding Yourself with the Best

20. Staying on Top -- Positioning for the Third Generation in Wireless

Introduction:

From Small Unknown to Global Powerhouse

The Company No One Can Do Without

Part I -- The Technology Story

1. Torpedoes, Pianos and Ecstasy (1942-1965)

2. Encore (1966-1988)

3. Cellular Boom (1980s)

4. Opportunity Calls -- Then Hangs Up (1988-1989)

5. Cellular Disruption (1989)

6. Spreading the Message (Late 1989)

7. Technology Never Sells Itself (1989-1990)

8. Common Interface (1990-1991)

9. Going the Extra Mile (1992-1993)

10. Marketing First, Technology Second (1993-1994)

11. Pulling It Off (1994-1995)

12. Make or Break in Personal Communication Services (1995)

Part II -- The Business Story

13. Business Division

14. Developing a Business in Intellectual Property

15. Fitting In the Value Chain

16. Tax Collector or Critical Partner

17. Regulatory Practice and Global Politics

18. Owning the Future

19. Stacking the Deck -- Surrounding Yourself with the Best

20. Staying on Top -- Positioning for the Third Generation in Wireless

Bibliography

Index"

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