Secrets of the Marketing Masters
What the Best Marketers Do -- And Why It Works
Author: Dick Martin
Pub Date: May 2009
Print Edition: $24.00
Print ISBN: 9780814409435
Page Count: 288
e-Book ISBN: 9780814410226
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"Secrets of the Marketing Masters best serves executives and advertising departments looking to move their message into the new marketing realm, rolling out a successful campaign while avoifing some of the pitfalls of the wired world." --Houston Business Journal
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