Secrets of the Marketing Masters

What the Best Marketers Do -- And Why It Works

 Secrets of the Marketing Masters

Author: Dick Martin
Pub Date: May 2009
Print Edition: $24.00
Print ISBN: 9780814409435
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814410226

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Back Cover Copy

The old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back—and this book reveals the secrets to their success.

Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Diageo, and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how to win your customers’ trust.

With this real-world, insider advice, you can discover the techniques that will set you apart from the also ran marketing crowd and enable you to create lasting customer loyalty.

Advance Praise for Secrets of the Marketing Masters:

“From cover to cover, Dick Martin’s book abounds with insights every marketer should heed.”

— Keith Reinhard, Chairman Emeritus, DDB Worldwide

“Well-researched, beautifully and compellingly written. Every CMO interested in achieving real, measurable success should read this book; they’ll find it a hard one to put down!”

— Hayes Roth, Chief Marketing Officer, Landor Associates

“Martin brings to marketing the insight of successful executives. He has interviewed the ‘masters’ of the craft, backed up his observations with credible research, and integrates information into a compelling narrative—the best example of business journalism applied to marketing yet.”

— Dr. Michael B. Goodman, professor; Director, Corporate Communication International;

Baruch College, The City University of New York

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org