The Anatomy of Persuasion
How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!
Author: Norbert Aubuchon
Pub Date: June 2007
Print Edition: $17.95
Print ISBN: 9780814409367
Page Count: 208
Format: Paper or Softback
e-Book ISBN: 9780814417010
Buy the book:
Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?
This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.
The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:
* apply the two major principles of communication
* perceive the needs of others
* present the features and benefits of their idea
* understand the subconscious decisions people often make
* create a logical, error-free proposal (oral or written) that will win the day.
About the Author
NORBERT AUBUCHON is creator of the unique seminar-workshop, The Anatomy of Persuasion. He had a highly successful career at DuPont in sales, advertising, and marketing before he started Aubuchon & Associates.
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