The Anatomy of Persuasion

How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!

The Anatomy of Persuasion

Author: Norbert Aubuchon
Pub Date: June 2007
Print Edition: $17.95
Print ISBN: 9780814409367
Page Count: 208
Format: Paper or Softback
e-Book ISBN: 9780814417010

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Overview

A unique analytical thinking process anyone can use to organize and present information in a persuasive way.

Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?

This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

* apply the two major principles of communication

* perceive the needs of others

* present the features and benefits of their idea

* understand the subconscious decisions people often make

* create a logical, error-free proposal (oral or written) that will win the day.

About the Author

NORBERT AUBUCHON is creator of the unique seminar-workshop, The Anatomy of Persuasion. He had a highly successful career at DuPont in sales, advertising, and marketing before he started Aubuchon & Associates.

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org