How to Mind-Read Your Customers

Using Insights from Psychology to Increase Sales and Develop Better Business Relationships

 How to Mind-Read Your Customers

Author: David P. Snyder
Pub Date: June 2001
Print Edition: $17.95
Print ISBN: 9780814405994
Page Count: 224
Format: Paper or Softback

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Table of Contents

"1. Salesmanship as an Art and a Science

2. The Basics of Customer Psychology

3. The Two Types of People in This World

4. Dynamic People

5. Rules of the Invisible Checkmate: How to Sell to the Driven Person

6. Togetherness, Harmony, and Universal Friendship: How to Sell to the Influential/Sociable Person

7. How to Protect Yourself from Guilt and Anxiety

8. Discerning People

9. Taking Care of the Golden Goose: How to Sell to a Conscientious Person

10. Winning the Hearts of the Salt of the Earth: How to Sell to a Steadfast Person

11. Portrait of the Artist as a Young Business Person

12. How to Integrate Sales, Marketing, and Customer Service: Billion-Dollar Tips from a Guy Who's Been There"

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