How to Mind-Read Your Customers

Using Insights from Psychology to Increase Sales and Develop Better Business Relationships

 How to Mind-Read Your Customers

Author: David P. Snyder
Pub Date: June 2001
Print Edition: $17.95
Print ISBN: 9780814405994
Page Count: 224
Format: Paper or Softback

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. See other vendors.


Strategies for sales success--using the principles of behavioral psychology.

"What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work.

While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types--including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will:

* Gain insight into their own personalities

* Identify their strengths and weaknesses

* Gain a better understanding of themselves

* Understand and relate better to others

* Size up people as early as the first phone conversation

* Improve relationships with customers

* Enhance teamwork

* Eliminate mistakes in communication

* Make a great first impression

* Increase sales!

Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level."

About the Author

David P. Snyder is Chairman and CEO of Snyder, Inc., and specializes in new business strategy implementation and training for a national client base. He also runs businesses in fields as diverse as marketing strategy, sales training, education research, curriculum development, and entertainment. He resides primarily in North Carolina.

Search the full text of this book


Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: