Speak to Win

How to Present with Power in Any Situation

 Speak to Win

Author: Brian Tracy
Pub Date: January 2008
Print Edition: $19.95
Print ISBN: 9780814401576
Page Count: 208
Format: Hardback
e-Book ISBN: 9780814401828

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Learn the Secrets to Speaking Like a Motivational Pro

From One of the World’s Premier Speakers and Personal Success Experts, BRIAN TRACY

Over the past 25 years, Brian Tracy has delivered nearly 5,000 speeches and seminars to more than 5 million people in 46 countries. A celebrated and respected expert on sales, management, leadership, business strategy, and individual development and achievement, Tracy certainly knows how to charm, engage, influence, and motivate a crowd. At last, this best-selling author and noted consultant shares the secrets to succeeding at what he does best, with a passion, in SPEAK TO WIN: How to Present with Power in Any Situation (AMACOM 2008).

“If you can learn how to drive a car, type on a keyboard, or use a cell phone, you can become an effective speaker and change not only your life, but the lives of your listeners,” Tracy assures every reader, regardless of speaking skill or comfort level. “If you are a beginning speaker, this book will show you how to accelerate the process of speaking with competence, confidence, and clarity. If you are a more experienced speaker, this book will give you some of the most powerful techniques, tactics, and methods of great speakers in every area of business, politics, and personal life.”

Written in Tracy’s signature conversational, inspirational, and results-focused style, SPEAK TO WIN takes speakers by the hand and shows them how to prepare and deliver presentations that persuade people to think and act differently. As Tracy explains, his trusted principles and time-tested formulas apply to talks of every length on every subject, whether in an informal meeting or on an arena stage. After all, all outstanding speakers have the same goal: to sell their ideas to their audience while coming across as credible, captivating, and highly likeable.

Packed with step-by-step lessons, professional pointers, and insider tricks from the motivational circuit, SPEAK TO WIN teaches speakers the Tracy way to:

• Do the right research and homework to tailor your speech to the needs of the audience.

• Prepare speeches to meet a client’s objective and exceed his or her expectations.

• Build and project self-confidence with the help of mental, physical, and vocal exercises.

• Start strong with any audience, even before speaking a word.

• Maximize the introduction and make meeting planners look and feel good.

• Connect with large crowds on a personal level and keep listeners listening.

• Respond to questions with ease, and prevent misunderstandings.

• Control the meeting space, with careful attention to sound, lights, and temperature.

• Use current events, anecdotes, and humor skillfully, while avoiding common pitfalls.

• Deftly incorporate and work with props and visual aides.

• End with a bang!...Leave the audience breathless and graciously accept their applause.

Tracy also devotes a chapter to mastering small-group presentations and negotiations, and another chapter to making persuasive sales presentations that pay off big. Practical, encouraging, and backed by the impressive credentials of one of the best professional speakers in the business, SPEAK TO WIN is an exceptional guide to speaking success.


BRIAN TRACY is one of the world’s most successful motivational speakers, addressing more than 250,000 people a year. He is also a respected consultant and best-selling author on the subjects of leadership, sales, personal productivity, and professional development. His many books include The Power of Charm, Focal Point, Create Your Own Future, Eat That Frog!, and Goals. He lives in Solana Beach, California.

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