Speak to Win

How to Present with Power in Any Situation

 Speak to Win

Author: Brian Tracy
Pub Date: January 2008
Print Edition: $19.95
Print ISBN: 9780814401576
Page Count: 208
Format: Hardback
e-Book ISBN: 9780814401828

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Seven Winning Techniques of Master Speakers

High levels of energy and vitality. Excellent content and delivery. These qualities are what separate the top speakers—industry experts as well as marquee celebrities—from the mediocre ones. As one of the very best in the business, Brian Tracy knows what else outstanding speakers do, consistently. Here are seven of their winning techniques:

1. Meet other speakers. Top speakers listen to and learn from other top speakers. Attend every talk and seminar you possibly can. Observe how speakers interact with the audience and how they stand and deliver. Take notes.

2. Spend time studying, researching, and preparing. Top speakers learn everything they can about the audience members and the organization that hired them, as well as the subject of their presentation. Be prepared to spend 10 hours on reading, review, reorganization, and practice to give a one-hour talk.

3. Be clear about your objective. Top speakers know what the meeting planner wants them to accomplish. Always ask clients in advance what they would like people to say and do as a result of your talk.

4. Check out the location. Top speakers arrive early and check out every detail of the room, just as a general would study every detail of the battlefield. More often than not, you’ll need to adjust or correct at least one of the three critical elements: the sound, the lighting, and the temperature.

5. Get to know the audience. Top speakers meet, greet, and get to know a little about their listeners prior to the talk. When members of the audience see you mixing and mingling with the crowd, they automatically like you better and become more receptive when you step up to the podium.

6. Learn the names of key people. Top speakers always learn the names of key people and then refer to them in the course of the talk. If you read something from the CEO in an annual report, feel free to put those words in his or her mouth when you’re speaking to a group of managers. People are always flattered when you credit them from the stage.

7. Know how to get on and get off. Top speakers plan their openings and closings thoroughly and rehearse them over and over. Make a practice to review your introduction with the introducer. A first impression cannot be left to chance.

Adapted from SPEAK TO WIN: How to Present with Power in Any Situation by Brian Tracy (AMACOM 2008).

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